Smartbow integration:


SMARTBOW® from Zoetis, the world’s leading animal health company, is an ear tag-based sensor system that monitors rumination, accurately detects heats1 and tracks animal location in real-time*.

The SMARTBOW ear tags continuously transmit individual animal data to an on-farm server. Within the server this data is analyzed to create meaningful insights and alerts. These insights are designed to help dairy producers enhance animal health and wellbeing, maximize productivity and manage labor.


With the integration of SMARTBOW and DairyComp, dairies can enter a range of information into DairyComp and that information will automatically migrate to the SMARTBOW system. This includes:

  • Cow ID
  • SMARTBOW ear tag ID
  • Calving dates
  • Breeding dates
  • Pen numbers/moves
  • Pregnancy status
  • Sold/Died status

In addition, the heat alerts and rumination alerts generated by the SMARTBOW system automatically appear in DairyComp and can be visualized within this platform.

SMARTBOW activity and rumination data can be viewed as graphs in DairyComp.

This bi-directional integration reduces double entry of data and simplifies working across the two systems.

DairyComp can manage data from multiple SMARTBOW servers, where applicable.


Zoetis is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 65 years of experience in animal health, Zoetis discovers, develops, manufactures and commercializes veterinary vaccines, medicines and diagnostics, which are complemented by genetic tests, biodevices and a range of services. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals with sales of its products in more than 100 countries. For more information, visit

VAS – At the heart of your dairy

VAS is the global market leader in dairy management software and consulting services. An innovative technology company, VAS provides on-premise and cloud solutions, business intelligence, analytics and integrations to efficiently manage dairy operations. Every day VAS is transforming dairy operations with connected technology, intelligence and analytics that enhance the profitability of producers around the world. To learn more about VAS visit our about page.

* The SMARTBOW ear tag collects data every second. Data is transmitted from the ear tag to receivers (wall points) every four seconds when the cow is active and every 16 seconds when the cow is inactive.

1 17. Schweinzer V, Lidauer L, Berger A, Kickinger F, Öhlschuster M, Auer W, Drillich M, Iwersen M. Evaluation of the ear-tag sensor system SMARTBOW for detecting estrus events in indoor housed dairy cows. 2018. Proceedings of the 14th international conference on precision agriculture June 24–27, 2018.

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